Online retail is now radically customer-demand driven. And your customer experience is
the sum total of your storefront and fulfillment brands. Customer loyalty, conversion
rates and your retail brand are at stake. According to AMR, retailers must focus on
creating a consistent and superior shopping experience and consider innovative technology
that creates data transparency and process automation.
This new white paper from Vcommerce explores the relationship between storefront and fulfillment brand and how the two converge for a total customer experience that delivers results!