If you build it, they will not come... unless you invite them.

It is not enough to just open up shop and hope for the best. Today's top performing websites are getting 75% or more of their traffic, and ultimately sales, through a complex orchestration of online marketing initiatives. Retailers that consistently do this well see astonishing growth, while those who do not must survive purely on word of mouth and repeat buyers. The web is a big place, get the word out and convert!

Vcommerce MarketCenter™ MarketCenter is designed to help manage and analyze your marketing successes and failures. Quickly see the profitability, or lack of, and take immediate action. Stop doing what's failing and do more of what's working. Make sure that you are really profiting from your online channels. Are you truly acquiring new customers or just getting a single unprofitable visit?

Comparison Shopping Engine Management (CSE) With our feed management tools, you can feed your products to the top product portals as well as vertical specific sites. Select your entire catalog, a particular category, or even select products to send to each of the engines. Once the traffic starts rolling in, you will quickly be able to see what's profitable and what's not.

Search Engine Optimization (SEO) Our storefronts have been designed using the best practices to make sure that you are being ranked highly in natural search. In addition, as new technologies and best practices are developed, you will be able to easily apply those improvements to your storefront.

Search Engine Marketing (SEM) When it comes to paid search and keyword bidding, it is critically important that we know what is working and how much is it really costing you. By looking at the true profitability of a transaction including marketing expense, product cost and promotion costs, you will be able to truly appraise your SEM efforts.

Email Marketing Are you leveraging your current customer base with targeted and regular personalized communications? Vcommerce has the tools and relationships that will not only provide highly targeted lists of potential customers, but help ensure that the emails get reliably delivered to them without getting tossed in the 'junk' folder.

Affiliate Marketing With our feed management tools, you can feed your products to the top product portals as well as vertical specific sites. Select your entire catalog, a particular category, or even select products to send to each of the engines. Once the traffic starts rolling in, you will quickly be able to see what's profitable and what's not.

Banner & Portal Marketing Some of your most risky, yet profitable, traffic can come from good banner and portal marketing. It is critical to have visibility into what these expenses are and if they are generating profits or just expense. In addition, our demand generation specialists can help secure premium placements on the appropriate sites.

Promotions & Campaign Management Vcommerce promotion tools allow you to easily decide how best to promote your products. From simple coupons to advanced capabilities such as buy-one-get-one free type promotions and complex discount configurations (i.e. free shipping for orders over $50 or buy two of these and get a free one of these).

Loyalty Programs Done properly, loyalty programs can enormously improve your bottom line. Do it wrong and you'll have a miserable customer calling the better business bureau while telling everyone they know your brand should be avoided. Over the years, we have gathered valuable insight on what works and what doesn't. We align ourselves with only the highest quality programs that yield real value for your customers and you.

Optimization, Analytics & Creative Services You can't fix a problem or take advantage of an opportunity if you don't know that it exists. In addition, by leveraging the Vcommerce creative team, your brand will always be represented with high quality visuals. Let our seasoned team of experts help you with: A/B Testing Analysis Search Optimization Predictive Merchandising & Personalization Tuning Customer Segmentation Management Conversion Optimization Enhanced Reporting